Petty Holdings, LLC, Launches - Press Release - Richard Petty Driving Experience

Petty Holdings, LLC, Launches


LAS VEGAS (Feb. 20, 2015) – Petty Holdings, LLC, the parent company of Richard Petty Driving Experience and the worldwide leader in NASCAR stock car drive and ride entertainment, has launched a new interactive online platform,, where visitors can book and learn about four exclusive Petty Holding’s driving experiences offered in Las Vegas.

Known as the live entertainment capital of the world, Las Vegas is known for its multitude of action-packed attractions, which may make it difficult for a visitor to choose an activity during their vacation. offers visitors a simplified interface to evaluate and explore their options and effortlessly book their extreme Vegas driving adventure.

The contemporary and sleek design of showcases descriptions, photos and video for Richard Petty Driving Experience, American Muscle Car Challenge, IndyCar Racing Experience and their newest attraction, Zero1 Desert Adventures featuring the Polaris RZR XP1000 EPS vehicles. Visitors to the site can learn about each of the four experiences and navigate to reserve their once-in-a-lifetime driving or ride-along experience.

“ reflects Petty Holdings’ position as the preeminent leader in ride and drive entertainment especially in the Las Vegas market,” said Chris Kirby, Director of Marketing of Petty Holdings. “No other motorsport attraction in Las Vegas offers four unique and thrilling experiences like we do and with the launch of, we’ve made the decision making process easier.”

About Petty Holdings:
Petty Holdings, LLC owns Richard Petty Driving Experience, the worldwide leader in NASCAR-style stock car drive and ride entertainment, which operated at 25 race tracks in the United States and Canada in 2011. It markets other Petty and Richard Petty branded and licensed ventures including Petty Safe Driving and Richard Petty’s Fantasy Racing Camp. It also provides motorsports support services to the commercial and film industries, mobile marketing event services and designs and executes ride and drive events for automobile manufacturers

Headquartered in Concord, NC, Petty Holdings is a portfolio company of BV Investment Partners, a leading middle-market private equity firm, investing in the information and business services, communications, and media sectors.

Media Contacts:
BRAINtrust Marketing + Communications
Jennifer Jo, 702-862-4242

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