Richard Petty Driving Experience Announces The King’s Cup: A Chance to Compete and Meet ‘The King’


Concord, NC (January 6, 2014) – Richard Petty Driving Experience (RPDE), the world-wide leader in NASCAR stock car drive and ride entertainment, will host The King’s Cup on Feb. 21 at Walt Disney World® Speedway in Orlando, Fla. This one-of-a-kind experience will pit competitors head-to-head while driving NASCAR race cars, street cars and high performance karts (HPKs) in timed and scored events, vying for The King’s Cup trophy.

The half day racing event will commence with a high-speed, three-lap Ride-Along around the one-mile tri-oval. Once the drivers have the opportunity to experience Walt Disney World® Speedway in the hands of a professional driving instructor, they will take the wheel for an eight-lap Rookie Driving Experience. Other timed and scored driving competitions include racing Stratos high performance karts and a Head-to-Head Challenge featuring street cars on a coned course. The competitor with the best overall score will be named winner of The King’s Cup presented by “The King” himself.

“The King’s Cup is unique, we’re actually pitting drivers against each other to battle it out from behind the wheel, putting their best driving skills to the test in stock cars, karts and street cars,” said Mike Bartelli, Chief Marketing Officer of Petty Holdings, LLC, parent company of Richard Petty Driving Experience.

The King’s Cup at Walt Disney World Speedway is $999 and $799 for current Experience Rewards Members. For more information about The King’s Cup or to reserve your spot, call 1.800.237.3889 or visit

About Richard Petty Driving Experience
Owned and operated by Petty Holdings, LLC, RPDE is the world-wide leader in NASCAR stock car drive and ride entertainment, available at major speedways across the U.S. It has base locations in Las Vegas, Orlando, Concord N.C. and Kansas City. RPDE also produces and facilitates auto manufacturer drive and ride programs, safe driving programs, mobile marketing events and motorsports-related production services for the television and film industry. Visit or call 1.800.237.3889 for track locations, dates of operation, or to book an experience. On Social Media, Like Richard Petty Driving Experience on Facebook and Follow on Twitter at @DrivePetty.

About Petty Holdings, LLC:
Petty Holdings, LLC owns and operates Richard Petty Driving Experience, Exotic Driving Experience and American Muscle Car Challenge. It markets other Petty and Richard Petty branded and licensed ventures including Richard Petty’s Driver Search, Petty Safe Driving and Richard Petty Fantasy Racing Camp. It also provides motorsports support services to the commercial and film industries, mobile marketing event services and designs and executes ride and drive events for automobile manufacturers.
Headquartered in Concord, NC, Petty Holdings is a portfolio company of BV Investment Partners, a leading middle-market private equity firm, investing in the information and business services, communications, and media sectors.


Media Contact:
Petty Holdings, LLC
Jessica Johnson, 704-454-6244