Richard Petty Driving Experience Launches All-New Website - Press Release - Richard Petty Driving Experience

Richard Petty Driving Experience Launches All-New Website


(Concord, NC) November 19, 2010 – Starting today, web users will see a whole
new Richard Petty Driving Experience (RPDE) online with the launch of a completely
redesigned Returning visitors will immediately notice significant
enhancements in features and function, as the team at RPDE and its web-design firm,
Charlotte, NC-based Flying Bridge Technologies, spent the last year creating a dynamic
online experience that looks and feels much more like what one would expect from the
world-wide leader in authentic stock car ride and drive entertainment.
Among the highlights of the new are a vastly streamlined
purchasing process for RPDE’s Ride and Drive programs, enhanced video features, an
expanded Fan Store and comprehensive Media Center which will house recent articles,
photos and videos from RPDE events and programs.

“Our primary objective throughout the development of has been
to create a website that gives customers a taste of what their upcoming track experience
will be like…friendly, fun and fast,” said Mike Bartelli, Chief Marketing Officer. “We
want people who visit us online to say ‘wow, I have got to do this or give this as a gift.’
We hope visitors will let us know what they think.”