Richard Petty Driving Experience Launches Social Media Campaign Benefitting Victory Junction
(Concord, NC) August 23, 2012 – Last week, Richard Petty Driving Experience (RPDE), the worldwide leader in stock car drive and ride entertainment, launched the “Send a Kid to Camp” social media fundraising campaign benefitting Victory Junction Camp in Randleman, NC.
Beginning August 14 through September 3, RPDE will donate $1 to Victory Junction Camp for every new “Like” to their Facebook page and every new follower added on Twitter during this timeframe. The goal of the campaign is to raise $2,500, the funds to send a child to Victory Junction Camp for a week.
The “Send a Kid to Camp” campaign allows RPDE and its social network to support a worthy cause while also providing engaging content to fans that can be “Shared” with a purpose. RPDE invited both their Facebook fans and Twitter followers to share the campaign with their networks who can continue sharing while increasing awareness for RPDE and donations to Victory Junction.
The “Send a Kid to Camp” campaign has already generated over 300 “Shares” on Facebook and 1,800 new followers for RPDE which translates into $1,800 donated to Victory Junction.
Built in honor of Adam Petty in 2004, Victory Junction provides life-changing experiences for kids with chronic medical conditions and serious illnesses. Since opening its gates, Victory Junction Camp has touched the lives of over 17,000 children and families across the United States, giving them an unforgettable week-long experience, full of thrilling, fun and empowering activities in a safe and medically-sound environment.
To support the “Send a Kid to Camp” campaign, “Like” RPDE’s Facebook page here: https://www.facebook.com/richardpettydrivingexperience and “Follow” @DrivePetty on Twitter (“Share” and “Re-tweet” the campaign message to continue the fundraising).
For more information on the “Send a Kid to Camp” campaign, call (704) 454-6244, or visit: http://www.drivepetty.com/victory-junction-camp.
About Richard Petty Driving Experience:
RPDE is the worldwide leader in NASCAR stock car drive and ride entertainment, available at more than 20 major speedways in the U.S. It has base locations in Las Vegas, Orlando, Concord N.C. and Kansas City. RPDE also produces and facilitates auto manufacturer drive and ride programs, safe driving programs, mobile marketing events and motorsports-related production services for the television and film industry.
Jessica Inman, (704) 454-6244
Victory Junction Mission
Victory Junction is an exciting and life changing camp experience that empowers children with chronic and serious illnesses in a medically safe environment, always free of charge.