SUMMER Super SALE is going on TODAY! Every Experience and Every Date is on SALE. Book Now or Buy a Gift Card before the SALE ends. Hurry...The SALE ends Midnight est. THURSDAY!SHOP NOW

Richard Petty Driving Experience, Leader in the Group Event NASCAR Entertainment Industry.

Rewards • Motivate • Build Loyalty • Team Building • Special Events • Incentive Programs • Promotions

Corporate Group Events

Richard Petty Driving Experience offers Drive or Ride-Along Experiences in NASCAR race cars at premier motorsports venues around the U.S.! We offer exciting racing themed entertainment experiences for groups and corporations of all sizes. Groups ranging from 10 to 1,000 have experienced the thrill and excitement of what makes RPDE “The Ultimate Incentive for Business.” Choose from our list of drive and ride-along experiences or if you have something else in mind, have our Business Team customize an event for you. We will work with you to determine your specific business objectives that best fit your budget.

In addition to our Drive and Ride-Along Experiences we have custom add-ons to your event. Have your brand show up everywhere by choosing from a wide selection of customizable shirts, hats and other commemorative souvenir merchandise to “make it like you own it”. Our state-of-the-art digital photography and in car videos also offer many ways to remember the day. Get their attention and build awareness with other tailored incentives such as Show Cars, Head to Head Challenge, and much more (explore our other incentives and activities in the tabs to the right).

SAFETY of our customers and crew is the FIRST PRIORITY of Richard Petty Driving Experience. Since pioneering the Stock Car Ride and Drive Entertainment business in 1994, we’ve put nearly 1,000,000 people of all shapes, sizes and ages in our cars. We’ve never had a serious incident as a result of driver error or equipment.

Give your guests something they will truly remember and always associate with your business. Give them a RICHARD PETTY DRIVING EXPERIENCE and let us help you drive YOUR business!

ULTIMATE RACE EXPERIENCE- Feel the thrill of authentic NASCAR race car action first-hand from the passenger seat as you experience side-by-side racing, drafting, passing and more!

Richard Petty Driving Experience for Business is taking you one step closer to experiencing first-hand the thrill and excitement of NASCAR racing with our Ultimate Race Experience Ride-Along program.

Your day begins with an introductory session in the media center. You’ll climb in your driving suit and head to pit row with your team to meet your driver. Each team works together to determine the best pit strategy and technique for members to rotate through pit crew duties, acting as bucklers, sign holders, window washers and more. Then the first rider is buckled in the car while the rest of the crew prepares for some fast-paced pit stop action!

After the drivers scuff their tires and prepare to race, the flagman drops the green and the race is on. The yellow flag is dropped after the first round and all cars return to the pits. The competition really heats up as the first passenger climbs out of the car and the pit crew gets to work.

Just like real NASCAR racing, the team with the best pit stop usually ends up in winner’s circle so speed, accuracy and consistency are essential each time the car enters the pits. Each team must complete all tasks before their car races to the inspection line to secure a top position on the starting grid. RPDE officials inspect each car for race-readiness and assess a penalty for any infractions, which can result in your car being sent to start at the back of the pack!

Following inspection, the cars roar to life and take to the track again. Cheer your driver on as the pace car leads the pack back to the battleground. When the flag drops, the high-speed adventure continues as cars race, pass and draft toward the waving checkered flag and a Victory Lane celebration!

Have your group be a part of the Ultimate Race Experience for your next corporate or client event. Contact our Business Team today!

Contact Us for Your Group Event

First and Last Name